Firms that exploit children sexually will be banned from Government  contracts.

Cameron: 'I want to make Britain the most family-friendly country in the World'

David Cameron will ban the ‘most manipulative marketing techniques; strengthen regulations; and give people the power to make complaints.
He said its was part of his campaign to make Britain the most
‘family-friendly country in the world’.

The measures are designed to crack down on ‘irresponsible marketing practices and products targeted at children’.

They include:

• Banning the most manipulative marketing techniques aimed at young people
• Giving people the power to make complaints
• Banning irresponsible companies from winning future government contracts

Mr Cameron said, ” I want to make Britain the most family-friendly country in the World.  A key part of helping families and mending our broken society is making sure that business is responsible in how it markets and advertises products to children.”

Eric Ollerenshaw, Prospective Parliamentary Candidate for Lancaster and Fleetwood, added:

“Governemnt and parents must come together to combat company campaigns that are inappropriate.

“A Conservative government will take the tough action needed to help families and build a society where children are not treated as adults and targeted through inappropriate campaigns.”